Tilley (Online, 2004)
The Tilley Adventures in Reading Series is an innovative program designed to support literacy and language development for kids ages 4-6. We were contracted by Linkworks Inc. to produce and direct the pilot series of web-based stories and games using the Tilley characters and brand.
We created a set of simple stories as the foundation for the learning experience, and complementing the text with a series of games and puzzles that focused on concepts such as days of the week, colors, dates, and action words. We engaged instructional designers to address specific learning outcomes and ensure curricular fit for the series. We engaged development partners to build the backend system that supported voice-overs and progress tracking, and engaged animation studios to produce each webstory. In 2003, the series was a finalist for Best Animation at the Alberta Motion Picture Industry Association AMPIA) Awards.