Hotrocket Joins RED The Agency
July 28, 2008 by Ken Bautista - Over the past seven years, we've grown Hotrocket into one of Canada's most promising interactive companies, producing both client-driven projects and original creative properties, including "CIE", our multiplatform spy-fi science series for kids ages 8-12. We're pleased to announce that Hotrocket's interactive strategy division has been acquired by RED The Agency.
Since 2001, RED has become one of the largest and fastest growing independent marketing communications agencies in Western Canada, with a staff of 20 full-time advertising professionals located in Edmonton and Vancouver. RED's client list includes Work Safe Alberta, Capital Health, OK Tire, Edmonton Oilers, Edmonton Oil Kings, Canadian Western Bank, Edmonton Airports, Alberta Motor Association and West Edmonton Mall. Over the past 3 years alone, RED has been recognized among Alberta Venture magazine's Fastest Growing Companies, along with national recognition in PROFIT Magazine and Applied Arts for its creative and business achievements.
After some exploration over the last few months, it became clear that RED was the perfect fit for us. Through the acquisition, we'll combine our strengths in both traditional and digital media to create even more engaging, consumer-driven brand experiences and campaigns. While all our client-driven activity will move under the RED brand, we'll continue to produce a select number of original intellectual properties through Hotrocket (specifically CIE).
Jason and I are quite excited about what the future holds and we're looking forward to continuing to work with our clients in our new capacity at RED!