Hotrocket

Hotrocket joins industry trade mission to Washington D.C.

From October 30 to November 3, 2006 nine Albertans representing a range of Alberta-based companies and institutions attended a trade mission in Washington D.C. focused around the area of serious gaming. This mission was designed to be a mentored program that provides financial and strategic support to selected companies through a range of pre-market, in-market, and post-market activities, including information sessions, briefings, and connector events. Owen and I, working with the Banff New Media Institute Accelerator Program and the Digital Media Association of Alberta played key roles in putting the program together.

At the Capitol Building
Me, Daryl (BNMI Accelerator), and Carmen Killick (Alberta Economic Development) on the Capitol grounds. With Starbucks in hand of course.

Owen & Ken
Owen & I on the streets of Washington D.C. on our way to the Embassy.

Team Alberta
Team Alberta @ the Canadian Embassy in Washington D.C.

The Serious Games Summit/Partners in Learning market access program gave several selected Alberta companies the opportunity to attend the Serious Games Summit and the Partners In Learning Partnering Forum. The program was organized and supported by the Digital Media Association of Alberta, Banff New Media Institute Accelerator Program, Alberta Economic Development, , Canadian Heritage, and Foreign Affairs and International Trade Canada.

The Serious Games Summit is a gathering of North American and International producers, buyers, and researchers of the Serious Games genres. The Summit features two keynote presentation and two full days of presentations, round table discussions, and panels. The topics range from high-level instructional design strategies to nuts and bolts examples of implemented games.

The Canadian Embassy’s Partnering Forum featured two days of select presentations from a range of businesses and institutions from Washington and surrounding areas. The participants were also provided an opportunity to share their products during an evening wine and cheese event that allowed the Canadian guests to connect directly with the key players in the U.S. market.

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The Canadian contingent in D.C.

All in all it was a fantastic experience. We'll have more details about our time in D.C. posted soon. But check out our pics in the meantime!

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